(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)
This session will combine the fresh perspective of a new merchant with the seasoned perspective of a pro that has advised many companies on how to get started.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
Smart affiliates see the value in creating a sustainable competitive advantage. This talk explores strategies to help you create defensible affiliate campaigns which perform well over the long run.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Campaigns
While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media
Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only
Five industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education
We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant relationships.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant
During this session, you’ll learn how to optimize your sites to convert traffic into sales and leads. You’ll also learn the psychology behind why people buy and how you can take advantage of it.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Conversion
The AffiliateBenchmarks research study compiles data from the largest pool of affiliates, advertisers, and agencies in the industry.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Research
This session will explore the tangible benefits of content marketing to include SEO, lead generation, social media, and affiliate marketing. It will answer, what, why, and how to deploy a campaign.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
Humorous and motivational business speaker, Larry Bailin will show you where, when, how, and why customers connect with marketing messages and how to make them connect with yours.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Internet Marketing
We’ll discuss 15 elements integral to affiliate program growth which are being overlooked. Real-world case studies will illustrate successes to learn from & mistakes to avoid. Q&A time at the end.
Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate Management
How the “affiliate nexus tax” was killed once and for all – and launched performance advertising onto the national e-commerce stage.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Nexus
Breakfast is Open to Full Platinum and Diamond Pass Holders with Breakfast Tickets Only
The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign?
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Publishing
This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Buying Websites
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Trust is built with great relationship skills. Most online and affiliate marketers tend to hide behind our computers, but most of the most successful business deals are based on solid relationships.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Relationships
In the name of privacy, proposed laws will diminish users’ Internet experience, and devastate online advertising all at once. Learn how to rally, educate and fight this misguided effort.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking
Facebook games are the largest affiliate opportunity. Learn how to successfully leverage this rapidly growing channel and tap into the billions spent on virtual goods using examples from big brands.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Facebook
TheWallStreetCoach.com’s Founder Kim Ann Curtin teaches you how to find success in your own business by “unNetworking” without having to spend a dime!
Experience level: Advanced
Target audience: Other
Niche/vertical: Networking
A panel dedicated to sites that have more than 1 million pages. These large sites struggle with all kinds of unique issues such as indexation, information architecture, etc.
Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: SEO
