Full day SEO training course led by career affiliate and well known SEO, Rae “Sugarrae” Hoffman-Dolan. Learn the basics of a good SEO campaign and how to face affiliate specific SEO challenges.
This event requires a separate registration – register for the Full Day SEO Training Course.
Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!
In this session we will cover trademark bidding, adware, coupons, content, and more.
Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
Why do affiliates promoting digital goods are earning the most? The presentation will outline the traits and tactics best affiliates in the software industry use with specific case studies.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Software
Have a great idea for starting an affiliate site, but not sure how to turn it into an actual business? Learn the steps you need to take to outline an executable plan – turning your ideas into reality.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Startup
CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliates
(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)
The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.
See who is hosting a table at the Meet Market.
Learn how to explode your online business using a multi channeled approach with a case study taking a site from creation to over 3000 Facebook fans, first page of Google, and multiple sales per day.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Other
Niche/vertical: Strategy
An experienced panel gives you the tools to be successful in B2B affiliate marketing, covering topics like in-house programs vs. networks, call tracking, search strategies, and social media.
Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Conversions
Feng shui focuses on the flow of energy, and although this concept is commonly associated with home and interior design, you’ll be amazed at how it will help you improve website conversions as well!
Learn how affiliate managers and affiliates can work together to maximize earnings during seasons and also extend sales throughout the year. Includes holidays, sports, bridal, graduation, and more.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Trends
We will review websites owned by members of the audience (that they choose to have reviewed) to identify SEO issues they have and tell audience members how they can fix them.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Search Engine Optimization
What’s next in the field of ROI Driven Internet Marketing? What are the latest trends and biggest challenges? What are upcoming channels which I can use to generate ROI / leads and sales?
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: ROI
Webinars are one of the best ways to increase sales and new leads. This session will show the exact formula for running successful webinars that convert in 6 figure sales and attract big affiliates.
Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic Generation
Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic Generation
Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic Generation
I will be discussing how to maximize your LinkedIn presence and grow your business. Topics to include: your profile, making connections, business development strategies, groups, recommendations, and advertising.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Social networking
Learn how search marketers are improving ROI with Call Performance Marketing. Hear tips and tricks, case studies and what you can do to improve the ROI of your search spending.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Call Performance Marketing
Create a long-term career in Affiliate Marketing. Emphasis placed on how to scale and diversify campaigns to ensure growth and stability. Also covered: Forming an LLC, hiring and business planning.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate Marketing
With the introduction of mobile & local deals to affiliate marketing, coupon affiliates must evolve. Experts will discuss the future of affiliate coupons & what trends benefit coupon affiliates.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Coupons
(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)
Check in and pick up your badge and registration materials.
The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)
Exhibit Hall map exhibiting during Affiliate Summit East 2011.
Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.
Experience level: Intermediate
Target audience: Other
Niche/vertical: Search Engine Optimization
This session will combine the fresh perspective of a new merchant with the seasoned perspective of a pro that has advised many companies on how to get started.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Merchants
Smart affiliates see the value in creating a sustainable competitive advantage. This talk explores strategies to help you create defensible affiliate campaigns which perform well over the long run.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Campaigns
While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media
Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only
Five industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education
We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant relationships.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant
During this session, you’ll learn how to optimize your sites to convert traffic into sales and leads. You’ll also learn the psychology behind why people buy and how you can take advantage of it.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Conversion
The AffiliateBenchmarks research study compiles data from the largest pool of affiliates, advertisers, and agencies in the industry.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Research
This session will explore the tangible benefits of content marketing to include SEO, lead generation, social media, and affiliate marketing. It will answer, what, why, and how to deploy a campaign.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
Humorous and motivational business speaker, Larry Bailin will show you where, when, how, and why customers connect with marketing messages and how to make them connect with yours.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Internet Marketing
We’ll discuss 15 elements integral to affiliate program growth which are being overlooked. Real-world case studies will illustrate successes to learn from & mistakes to avoid. Q&A time at the end.
Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate Management
How the “affiliate nexus tax” was killed once and for all – and launched performance advertising onto the national e-commerce stage.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Nexus
Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.
Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.
Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.
Check in and pick up your badge and registration materials.
The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.
Breakfast is Open to Full Platinum and Diamond Pass Holders with Breakfast Tickets Only
Exhibit Hall map exhibiting during Affiliate Summit East 2011.
The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign?
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Publishing
This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Buying Websites
Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media
Trust is built with great relationship skills. Most online and affiliate marketers tend to hide behind our computers, but most of the most successful business deals are based on solid relationships.
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Relationships
In the name of privacy, proposed laws will diminish users’ Internet experience, and devastate online advertising all at once. Learn how to rally, educate and fight this misguided effort.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking
Facebook games are the largest affiliate opportunity. Learn how to successfully leverage this rapidly growing channel and tap into the billions spent on virtual goods using examples from big brands.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Facebook
TheWallStreetCoach.com’s Founder Kim Ann Curtin teaches you how to find success in your own business by “unNetworking” without having to spend a dime!
Experience level: Advanced
Target audience: Other
Niche/vertical: Networking
A panel dedicated to sites that have more than 1 million pages. These large sites struggle with all kinds of unique issues such as indexation, information architecture, etc.
Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: SEO