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Saturday, August 20
 

8:00am

Full Day SEO Training Course - Sugarrae (requires separate paid registration)

Full day SEO training course led by career affiliate and well known SEO, Rae “Sugarrae” Hoffman-Dolan. Learn the basics of a good SEO campaign and how to face affiliate specific SEO challenges.

This event requires a separate registration – register for the Full Day SEO Training Course.


Saturday August 20, 2011 8:00am - 5:00pm
Murray Hill Suite Hilton New York

4:00pm

Early Registration - Check In

Come by Saturday evening to pick up your badge and attendee bag so you can enter immediately at noon on Sunday when the show opens!


Saturday August 20, 2011 4:00pm - 8:00pm
2nd Floor Promenade Hilton New York
 
Sunday, August 21
 

8:00am

Registration Open
Sunday August 21, 2011 8:00am - 6:00pm
2nd Floor Promenade Hilton New York

10:00am

Session: First Timers Guide for Affiliate Summit

Advice for people attending the Affiliate Summit conference for the first time.


Sunday August 21, 2011 10:00am - 10:45am
Gramercy Suite Hilton New York

10:00am

Session: How to Pitch Your Company

Candid advice for exhibitors representing their company at the Affiliate Summit conference.


Sunday August 21, 2011 10:00am - 10:45am
Murray Hill Suite Hilton New York

11:00am

Session: Are Your Affiliates Adding Value?

In this session we will cover trademark bidding, adware, coupons, content, and more.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants


Sunday August 21, 2011 11:00am - 12:00pm
Sutton (South & Regent) Hilton New York

11:00am

Session: 5 Software Niche Affiliate Success Stories

Why do affiliates promoting digital goods are earning the most? The presentation will outline the traits and tactics best affiliates in the software industry use with specific case studies.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Software


Sunday August 21, 2011 11:00am - 12:00pm
Murray Hill Suite Hilton New York

11:00am

Session: Got an Idea? Make it a Reality

Have a great idea for starting an affiliate site, but not sure how to turn it into an actual business? Learn the steps you need to take to outline an executable plan – turning your ideas into reality.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Startup


Sunday August 21, 2011 11:00am - 12:00pm
Sutton (Beekman & North) Hilton New York

11:00am

Session: Industry Clash: Balancing CPS & CPA Marketing

CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliates

(This Session is Open to Gold, Platinum, and Diamond Pass Holders Only)


Sunday August 21, 2011 11:00am - 12:00pm
Gramercy Suite Hilton New York

12:00pm

Bloggers Lounge (Registered Press Only)

The Blogger’s Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger’s Lounge, where she’ll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Sunday August 21, 2011 12:00pm - 6:00pm
Clinton Suite Hilton New York

12:00pm

Meet Market Open

Affiliate Summit kicks off with an extended session of structured, face to face networking. Merchants will have tables set to meet with affiliates to discuss their affiliate programs and cut deals. Vendors that cater to affiliates and merchants will also have tables to share information about their products and services. Each table is a meeting spot for teaching, learning, closing deals, creating partnerships and finding new opportunities.

See who is hosting a table at the Meet Market.


Sunday August 21, 2011 12:00pm - 6:00pm
Americas Hall 2 Hilton New York

12:30pm

Session: A Blueprint To Blowing Up A Site

Learn how to explode your online business using a multi channeled approach with a case study taking a site from creation to over 3000 Facebook fans, first page of Google, and multiple sales per day.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Other
Niche/vertical: Strategy


Sunday August 21, 2011 12:30pm - 1:30pm
Murray Hill Suite Hilton New York

12:30pm

Session: B2B Affiliate Marketing Tool Kit

An experienced panel gives you the tools to be successful in B2B affiliate marketing, covering topics like in-house programs vs. networks, call tracking, search strategies, and social media.

Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: B2B Affiliate Marketing


Sunday August 21, 2011 12:30pm - 1:30pm
Sutton (Beekman & North) Hilton New York

12:30pm

Session: Feng Shui Your Pages for Maximum Conversions

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Conversions

Feng shui focuses on the flow of energy, and although this concept is commonly associated with home and interior design, you’ll be amazed at how it will help you improve website conversions as well!


Sunday August 21, 2011 12:30pm - 1:30pm
Sutton (South & Regent) Hilton New York

12:30pm

Session: Taking Advantage of Seasonality in Affiliate Marketing

Learn how affiliate managers and affiliates can work together to maximize earnings during seasons and also extend sales throughout the year. Includes holidays, sports, bridal, graduation, and more.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Trends


Sunday August 21, 2011 12:30pm - 1:30pm
Gramercy Suite Hilton New York

2:00pm

Session: SEO Clinic

We will review websites owned by members of the audience (that they choose to have reviewed) to identify SEO issues they have and tell audience members how they can fix them.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Search Engine Optimization


Sunday August 21, 2011 2:00pm - 3:00pm
Gramercy Suite Hilton New York

2:00pm

Session: Advanced ROI Driven Internet Marketing Strategies

What’s next in the field of ROI Driven Internet Marketing? What are the latest trends and biggest challenges? What are upcoming channels which I can use to generate ROI / leads and sales?

Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: ROI


Sunday August 21, 2011 2:00pm - 3:00pm
Sutton (South & Regent) Hilton New York

2:00pm

Session: How to Produce 6 Figure Affiliate Webinars

Webinars are one of the best ways to increase sales and new leads. This session will show the exact formula for running successful webinars that convert in 6 figure sales and attract big affiliates.


Sunday August 21, 2011 2:00pm - 3:00pm
Sutton (Beekman & North) Hilton New York

2:00pm

Session: Making Money with Facebook, Twitter & Blogging

Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic Generation


Sunday August 21, 2011 2:00pm - 3:00pm
Murray Hill Suite Hilton New York

2:00pm

Session: Making Money with Facebook, Twitter & Blogging

Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic Generation


Sunday August 21, 2011 2:00pm - 3:00pm
Murray Hill Suite Hilton New York

2:00pm

Session: Making Money with Facebook, Twitter & Blogging

Tips/tools to spy on & copy competitors, automatically syndicate content, optimize Facebook Ads, incentivize & supercharge Email Opt-Ins & FB Likes, secret traffic goldmines, amazing examples & more.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Traffic Generation


Sunday August 21, 2011 2:00pm - 3:00pm
Murray Hill Suite Hilton New York

3:30pm

Session: How to Maximize Your LinkedIn Presence

I will be discussing how to maximize your LinkedIn presence and grow your business. Topics to include: your profile, making connections, business development strategies, groups, recommendations, and advertising.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Social networking


Sunday August 21, 2011 3:30pm - 4:30pm
Sutton (Beekman & North) Hilton New York

3:30pm

Session: Improve ROI with Call Performance Marketing

Learn how search marketers are improving ROI with Call Performance Marketing. Hear tips and tricks, case studies and what you can do to improve the ROI of your search spending.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Call Performance Marketing


Sunday August 21, 2011 3:30pm - 4:30pm
Sutton (Beekman & North) Hilton New York

3:30pm

Session: Making Affiliate Marketing a Career

Create a long-term career in Affiliate Marketing. Emphasis placed on how to scale and diversify campaigns to ensure growth and stability. Also covered: Forming an LLC, hiring and business planning.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate Marketing


Sunday August 21, 2011 3:30pm - 4:30pm
Sutton (South & Regent) Hilton New York

3:30pm

Session: The Future of Coupons in Affiliate Marketing

With the introduction of mobile & local deals to affiliate marketing, coupon affiliates must evolve. Experts will discuss the future of affiliate coupons & what trends benefit coupon affiliates.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Coupons


Sunday August 21, 2011 3:30pm - 4:30pm
Gramercy Suite Hilton New York

5:00pm

Opening Remarks & Keynote
Sunday August 21, 2011 5:00pm - 6:00pm
Gramercy Suite Hilton New York

6:30pm

Affiliate Summit Newcomer Program Meetup

(Open to all attendees enrolled in the Affiliate Summit Newcomer Program)


Sunday August 21, 2011 6:30pm - 7:30pm
Sutton (South & Regent) Hilton New York
 
Monday, August 22
 

7:30am

Registration Check-In

Check in and pick up your badge and registration materials.


Monday August 22, 2011 7:30am - 5:00pm
2nd Floor Promenade Hilton New York

8:00am

Session: Early Bird Whiteboarding

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.


Monday August 22, 2011 8:00am - 9:00am
Clinton Suite Hilton New York

8:30am

Blogger's Lounge Open

The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Monday August 22, 2011 8:30am - 6:00pm
Clinton Suite Hilton New York

9:00am

Continental Breakfast for Platinum and Diamond

(Breakfast is Open to Platinum and Diamond Pass Holders with Breakfast Tickets Only)


Monday August 22, 2011 9:00am - 10:00am
Americas Hall 2 Hilton New York

9:45am

Opening Remarks & Keynote
Monday August 22, 2011 9:45am - 10:45am
Grand Ballroom

10:00am

Exhibit Hall Open

Exhibit Hall map  exhibiting during Affiliate Summit East 2011.


Monday August 22, 2011 10:00am - 5:00pm
Rhinelander Gallery and Americas Hall Hilton New York

11:30am

Session: SEO - Ask the Pros

Get a full-spectrum view of cutting-edge thinking and have your own opportunity to ask for SEO advice from some of the most respected and trusted search engine optimizers in the business.

Experience level: Intermediate
Target audience: Other
Niche/vertical: Search Engine Optimization


Monday August 22, 2011 11:30am - 12:30pm
Gramercy Suite Hilton New York

11:30am

Session: Merchant Basics – Launching a New Affiliate Program

This session will combine the fresh perspective of a new merchant with the seasoned perspective of a pro that has advised many companies on how to get started.

Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Merchants


Monday August 22, 2011 11:30am - 12:30pm
Sutton (South & Regent) Hilton New York

11:30am

Session: Microbrand Affiliate Marketing: Keys to Long-term Success

Smart affiliates see the value in creating a sustainable competitive advantage. This talk explores strategies to help you create defensible affiliate campaigns which perform well over the long run.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Campaigns


Monday August 22, 2011 11:30am - 12:30pm
Sutton (Beekman & North) Hilton New York

11:30am

Session: Using Testimonial Claims in Social Media Platforms

While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Social Media


Monday August 22, 2011 11:30am - 12:30pm
Murray Hill Suite Hilton New York

12:30pm

Lunch for Diamond and Platinum Attendees

Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only


Monday August 22, 2011 12:30pm - 1:45pm
Americas Hall 2 Hilton New York

2:00pm

Session: Affiliate Improv!

Five industry veterans brainstorm marketing ideas for items/services with audience participation. Ideas to actionable solutions in one fun, lively hour. Come get your creative juices flowing!

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Education


Monday August 22, 2011 2:00pm - 3:00pm
Sutton (Beekman & North) Hilton New York

2:00pm

Session: Live Merchant Site Reviews

We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant relationships.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant


Monday August 22, 2011 2:00pm - 3:00pm
Sutton (South & Regent) Hilton New York

2:00pm

Session: Not Getting Enough Sales and Leads?

During this session, you’ll learn how to optimize your sites to convert traffic into sales and leads. You’ll also learn the psychology behind why people buy and how you can take advantage of it.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Conversion


Monday August 22, 2011 2:00pm - 3:00pm
Gramercy Suite Hilton New York

2:00pm

Session: Research Highlights from Affiliate Benchmarks

The AffiliateBenchmarks research study compiles data from the largest pool of affiliates, advertisers, and agencies in the industry.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Research


Monday August 22, 2011 2:00pm - 3:00pm
Murray Hill Suite Hilton New York

3:30pm

Session: Content Marketing - The Inbound Recipe for Success

This session will explore the tangible benefits of content marketing to include SEO, lead generation, social media, and affiliate marketing. It will answer, what, why, and how to deploy a campaign.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO


Monday August 22, 2011 3:30pm - 4:30pm
Gramercy Suite Hilton New York

3:30pm

Session: Customer Behavior in a Hyper Connected World

Humorous and motivational business speaker, Larry Bailin will show you where, when, how, and why customers connect with marketing messages and how to make them connect with yours.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks
Niche/vertical: Internet Marketing


Monday August 22, 2011 3:30pm - 4:30pm
Murray Hill Suite Hilton New York

3:30pm

Session: Key Affiliate Program Components You’re Probably Missing

We’ll discuss 15 elements integral to affiliate program growth which are being overlooked. Real-world case studies will illustrate successes to learn from & mistakes to avoid. Q&A time at the end.

Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Affiliate Management


Monday August 22, 2011 3:30pm - 4:30pm
Sutton (Beekman & North) Hilton New York

3:30pm

Session: Killing the Affiliate Nexus Tax Dead

How the “affiliate nexus tax” was killed once and for all – and launched performance advertising onto the national e-commerce stage.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Nexus


Monday August 22, 2011 3:30pm - 4:30pm
Sutton (South & Regent) Hilton New York

5:00pm

Session: Ask the Experts

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.


Monday August 22, 2011 5:00pm - 6:00pm
Grand Ballroom
 
Tuesday, August 23
 

8:00am

Session: Early Bird Whiteboarding

Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.


Tuesday August 23, 2011 8:00am - 9:00am
Clinton Suite Hilton New York

8:00am

Registration Check-In

Check in and pick up your badge and registration materials.


Tuesday August 23, 2011 8:00am - 3:00pm
2nd Floor Promenade Hilton New York

8:30am

Blogger's Lounge Open

The Blogger's Lounge is an area reserved for credentialed bloggers/press to grab some desk space, blog, interview, relax and network. Heather Smith will be the BlogMistress of the Affiliate Summit Blogger's Lounge, where she'll be acting as liaison between Affiliate Summit and the press and bloggers attending the show.


Tuesday August 23, 2011 8:30am - 4:00pm
Clinton Suite Hilton New York

9:00am

Continental Breakfast for Diamond and Platinum

Breakfast is Open to Full Platinum and Diamond Pass Holders with Breakfast Tickets Only


Tuesday August 23, 2011 9:00am - 10:00am
Americas Hall 2 Hilton New York

10:00am

Opening Remarks & Keynote
Tuesday August 23, 2011 10:00am - 11:15am
Grand Ballroom

10:00am

Exhibit Hall Open

Exhibit Hall map  exhibiting during Affiliate Summit East 2011.


Tuesday August 23, 2011 10:00am - 4:00pm
Rhinelander Gallery and Americas Hall Hilton New York

11:30am

Session: Mobile Marketing Campaign Optimization

The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign?

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Publishing


Tuesday August 23, 2011 11:30am - 12:30pm
Sutton (Beekman & North) Hilton New York

11:30am

Session: Secrets to Buying Established Websites for Profit

This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Buying Websites


Tuesday August 23, 2011 11:30am - 12:30pm
Gramercy Suite Hilton New York

11:30am

Session: Social Media in Niche Markets

Learn how to utilize social media marketing in conjunction with niche markets to generate followers, traffic, and sales.

Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social Media


Tuesday August 23, 2011 11:30am - 12:30pm
Murray Hill Suite Hilton New York

11:30am

Session: The Importance of Relationships in Affiliate Marketing

Trust is built with great relationship skills. Most online and affiliate marketers tend to hide behind our computers, but most of the most successful business deals are based on solid relationships.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Relationships


Tuesday August 23, 2011 11:30am - 12:30pm
Sutton (South & Regent) Hilton New York

12:30pm

Lunch for Diamond and Platinum Attendees
Lunch is Open to Platinum and Diamond Pass Holders With Lunch Tickets Only

Tuesday August 23, 2011 12:30pm - 1:45pm
Americas Hall 2 Hilton New York

2:00pm

Session: Do-Not-Track? Not-So-Fast

In the name of privacy, proposed laws will diminish users’ Internet experience, and devastate online advertising all at once. Learn how to rally, educate and fight this misguided effort.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Tracking


Tuesday August 23, 2011 2:00pm - 3:00pm
Sutton (South & Regent) Hilton New York

2:00pm

Session: Social Games: The Next Big Opportunity

Facebook games are the largest affiliate opportunity. Learn how to successfully leverage this rapidly growing channel and tap into the billions spent on virtual goods using examples from big brands.

Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Facebook


Tuesday August 23, 2011 2:00pm - 3:00pm
Sutton (Beekman & North) Hilton New York

2:00pm

Session: UnNetworking and How Your Business Can Benefit

TheWallStreetCoach.com’s Founder Kim Ann Curtin teaches you how to find success in your own business by “unNetworking” without having to spend a dime!

Experience level: Advanced
Target audience: Other
Niche/vertical: Networking


Tuesday August 23, 2011 2:00pm - 3:00pm
Murray Hill Suite Hilton New York

2:00pm

Session: SEO for Large Sites

A panel dedicated to sites that have more than 1 million pages. These large sites struggle with all kinds of unique issues such as indexation, information architecture, etc.

Experience level: Advanced
Target audience: Affiliates/Publishers
Niche/vertical: SEO


Tuesday August 23, 2011 2:00pm - 3:00pm
Gramercy Suite Hilton New York

3:30pm

Closing Keynote
Tuesday August 23, 2011 3:30pm - 4:30pm
Grand Ballroom